I have experience in helping startups succeed. I’m capable of wearing many hats, prioritizing tasks and pivoting to meet changing demands. I’ll not only meet your deadlines, but also find ways to improve upon processes and deliver the better ROI for you and your business using digital marketing strategies.
I’m a digital marketer
Digital marketer is a catchall title benefiting from groundwork technical Search Engine Optimization (SEO) and content management, with the added benefit executing paid strategies and gaining solid analytics reporting. Having previously built and maintained those tools, I’ve provided proof of concept and run successful campaigns in foreign and domestic markets.
I do technical SEO
Search Engine Optimization (SEO) is not a buzzword, it’s not voodoo and if there is a secret sauce, the recipe is often changed. As of this writing, search engines are very much pay-to-play if you want your page seen above your larger competitors. However, you stand a better chance than most if you’ve taken time to manage the details.
Technical SEO begins with your development team and ends at your site’s content. While dev teams often move fast enough in a sprint that updating attributes can be overlooked, and are often missed in the QA process, a data layer is required to even gain a search engine’s attention much less, gain a reasonable understanding of user experience.
Most reputable SEO firms will not work with a site having an incomplete data layer. This is because the efficacy of any digital marketing campaign is greatly diminished and promised ROI cannot be recognized. When your site’s data layer does not provide information corresponding to your campaigns — such as events, keywords, and descriptions — it damages your site’s authority and puts your campaign to question. This is compounded if your site utilizes improper redirects.
Furthermore, no site analytics tool can provide a complete story without a complete data layer. While many publishers will look at unique and returning visitors, and their conversions, few look beyond to what happened on the page during a lost customer’s visit beyond the handful of anecdotal examples.
I plan, write, and edit authoritative content
I am a firm believer in my own version of the Hub-and-Spoke model of content marketing as part of the larger customer experience. Previously, this included single-sourcing long-form content for email, blogs, and social media. But times have changed.
Content for the sake of content no longer works. The value of keywords and phrases have gone down while off-site SEO has gained importance. But most importantly, it’s less about your domain than it is the content of your individual pages.
The traditional long-form content that worked well in 2013 has lost the strength it once had. The model forced writers to dance around unimportant subjects, often speaking colloquially of information that should be meaningful.
First, this causes problems when a page is translated and second, visitors today are increasingly mobile, making them unwilling to scroll through 8 or ten screens for an answer to their question. The new reality is the more confusing your message and the longer you keep customers waiting, the more likely they are to take their business elsewhere.
The either, or practice of multi and omni-channel messaging has also changed. Today’s consumers use channels for varying reasons. This is compounded by the Facebook-Cambridge Analytica issue where ads reduced content interactions while maintaining views and impressions. Ads are still being seen, but potential customers are less likely to respond. It’s situations like these where it becomes imperative to understand how your customers are using your channels.
Please feel free to reach out to me via the contact page if you would like to discuss how my skills can best serve you.