Employment History

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Lead Technical Writer at Apogee Worx
June 2022—January 2023

Objective: worked with defense industry clients on aircraft modernization effort.
Compliance: conformed to USAF TO 00-5-3 and AS9100.
Research: evaluated opportunities for improvement in the existing library.
Planning: implemented technical documentation workflow and standards.
Technical Writing: drafted, reviewed, and published data for project development.
Graphic Design: produced illustrations for documents and building signage.
Software: WIX; Microsoft: Word, Excel, SharePoint; Adobe CC: Illustrator; InDesign.

Digital Marketing Manager at EmeraldPro Painting
February 2021—January 2022

Objective: implement a local SEO strategy for 7 painting contractors franchised in 5 states.
Channel Marketing: blog, technical SEO, search, social media, email, and direct marketing.
Analytics: reported on traffic, events, and engagement; demographics and competition.
UX Writing: created user personas, brand stories, and microcopy.
Dashboards: created and curated market-specific, real-time dashboards for stakeholders.
Result: organic click rate improved by 15,800%.
Software: WordPress; Microsoft: Word, Excel, PowerPoint; Mailchimp; Google Analytics.

Contract Technical Writer III at Fresenius Medical Care
January 2019—present

Objective: developed product label, Instructions for Use, and Product Insert documents.
Compliance: conformed to cGMP, FDA Title 21, and EMA ePI guidelines.
Graphic Design: created concept art, label designs, and one-line drawings.
Technical Writing: created product labels, Instructions for Use, and Product Insert documents.
Proposal Writing: successfully in-sourced extractable chemical and leachables testing.
Software: Microsoft: Word, Excel, PowerPoint, SharePoint; Adobe CC: Illustrator; InDesign.

Digital Content Manager and Digital Marketing Manager at Younique Products
January 2016—August 2018

Objective: implement technical SEO to help grow startup MLM beauty brand.
Channel Marketing: technical SEO, organic search, social media, and email marketing.
Analytics: qualitative and quantitative reporting of traffic, events, and engagement.
UX Writing: created user personas, brand stories, and microcopy.
Technical SEO: added click-stream data and reported on engagement for site improvement.
Translations: managed the translation and localization of 3 languages for 7 markets.
Results: encouraged domestic inclusivity and helped drive expansion in Europe and Asia.
Software: Microsoft Office; Adobe CC; Drupal; Screaming Frog; Mailchimp; Google Analytics.

Content Writer at Purch
September 2013—December 2015

Objective: improve conversion rates during Google’s Penguin and Panda updates.
Research: developed expert-level knowledge of data backup and recovery software.
Content Marketing: curated sites with regular refresh cycles and social media engagement.
Analytics: qualitative and quantitative reporting of traffic, events, and engagement.
UX Writing: created user personas, brand stories, and microcopy.
Results: 209.4% month-over-month growth in buy button clicks.
Software: Microsoft: Word, Excel; Adobe CC: Photoshop, Marketing Cloud; Drupal.

P/T Layout/Copy Desk Editor at Standard-Examiner
June 2015—August 2015

Copy Desk Editor: recommended and edited AP wire stories for content, punctuation and voice
Print layout and photo editing: created Business section layout, including editing high-resolution images and generating daily stocks and commodities quotes
Software: Microsoft Office; InDesign

UX Writer at Bull Matrix Technologies
June 2012—April 2013

Objective: produce product requirements, specifications, and manuals for mortgage software.
Compliance: observed Sarbanes-Oxley Act and Third-Party Risk Management Programs.
UX Writing: created user personas, brand stories, and microcopy.
Technical Writing: developed training materials, user guides, and other white papers.
Software: Microsoft: Word, PowerPoint; Adobe CS6: Dreamweaver; PHPStorm.

Contract Technical Writer
February 2009—September 2013

Kaddas Enterprises: installation manual for high-voltage equipment.
T.D. Williamson: technical manual for equipment assembly and operation.
LabCorp: documented product development of screening technology.
Software: Microsoft Office; Adobe CS; Robohelp; Dreamwever.

Technical Writer at Tomax Corporation
November 2007—February 2009

Objective: produce product installation, user manuals, and maintenance documents.
User Testing:  ran use cases while creating process illustrations to demonstrate functionality.
Technical Writing: managed online knowledgebase and print publication layout.
Graphic Design: produced network diagrams, flow charts, and instructional illustrations.
Software: Microsoft: Word; Adobe Technical Communication Suite: Robohelp, FrameMaker.

English as a Second Language Tutor at WSU
September 2006—March 2007

I taught and tutored English as a Second Language to international students attending the college.

English as a Second Language Tutor at SLCC
August 2004—December 2005

I tutored English as a Second Language to international students and refugees attending the college.

Volunteer Experience

ESL Tutor at Guadalupe School
September 2010—December 2010

Tutored new language learners in their spoken English and reading comprehension skills

Development Writer, Intern at St. Anne’s Center
January 2009—June 2009

Evaluated and responded to RFP’s from business and government

Copy Editor at WSU Signpost
May 2007—July 2007

Edited incoming articles from student journalists.

Education

Weber State University
2006—2009

English with Professional & Technical Writing Emphasis and Sociology 

Salt Lake Community College
2004—2006

English and Digital Multimedia Design