That one time with SharePoint

I was sitting with a client one morning when they asked me to look at a site. They were in the process of phasing out their existing intranet and looking at a company that offered collaboration and project management software that bolted seamlessly with Microsoft Office. It sounded very interesting…and then I looked at the… Continue reading That one time with SharePoint

The Wiring Diagram

Technical writers are often presented with challenges from external teams attempting to submit documentation that makes little sense to anyone but the author. In this example, an engineer submitted this drawing for an external alarm that would alert personnel of equipment working inside an oil pipeline as it passed. Bordering on unusable, I handed the… Continue reading The Wiring Diagram

Content is Almost Everything

Blowback from Google’s Panda and Penguin updates fed the nightmare tales SEOs spun on late night forums and blogs. However, the 13 pages I managed at the time not only survived, but thrived with a 145.5% year-over-year growth in sales while suffering a 34.9% traffic loss. These pages did not fail because I was able… Continue reading Content is Almost Everything

The YouTube Purge

This Purge Event is very important for anyone who does Influencer Marketing. On December 14th, 2018 YouTube began deleting every account that that met their definition of “spam.” This was done to combat fake users, and inflated subscriber numbers. Most of the larger channels were hardly affected and were able to recover in just a… Continue reading The YouTube Purge