What can I do for you?

I bring a unique blend of experience as a technical writer and digital marketer. With a background in technical communications, I have honed my skills in creating clear and concise content that effectively communicates complex information. Additionally, my experience in digital marketing has equipped me with a deep understanding of SEO best practices, content strategy, and audience engagement. This combination allows me to not only create compelling and user-friendly technical documentation but also to optimize content for search engines and drive meaningful results in the digital space.

Of course, I discuss much of my work in the following paragraphs, but you can CLICK HERE if you want to skip to the bottom of the page for links to my writing samples.

TECHNICAL WRITING

I have extensive experience in technical writing, creating high-quality documentation such as operational procedures, manuals, and user guides. I am skilled in adhering to industry standards and guidelines, ensuring compliance and accuracy. With a strong attention to detail and a user-centered approach, I consistently deliver clear and concise technical content that effectively communicates complex information.

Instructional Writing
Medical Writing
Software Writing

UX WRITING & ANALYTICS

With my experience as a UX writer, I have successfully crafted user-centered content that enhances digital experiences. Collaborating closely with cross-functional teams, I have developed clear and concise microcopy, such as button labels, tooltips, and onboarding instructions, to guide users seamlessly through interfaces and products. By maintaining consistency in tone, voice, and terminology, I have contributed to cohesive user experiences across various touchpoints. Additionally, I have conducted user research to gain insights into user behaviors and preferences, enabling me to create informative and engaging content that aligns with the brand’s messaging and enhances the overall user journey.

Mobile page feature usage and drop rates
Critical analysis of page design using Google Analytics and Tag Manager to identify screen taps and drop rates.
Checkout page funnel based on login type
Identifies 4 user types and their behavior in the checkout funnel.
Proposed US Latina market strategy
Proposal for targeting minority markets.

CONTENT MARKETING, SEO, & LEAD GEN

I have extensive experience in content marketing, SEO, and lead generation, enabling me to drive meaningful results and maximize online visibility. Through strategic content creation and distribution, I have effectively engaged target audiences, increased brand awareness, and generated quality leads. I am well-versed in SEO best practices, optimizing content to improve organic search rankings and drive targeted traffic. I have successfully enhanced website visibility and conversion rates by leveraging data-driven insights, conducting keyword research, and implementing on-page and off-page SEO techniques. My expertise in lead generation strategies, including email marketing, social media campaigns, and landing page optimization, has resulted in measurable success in capturing and nurturing leads throughout the customer journey.

Fresh and exciting graphics are needed for search and social media such as this seasonal color palette based on Pantone’s Fashion Color Trend Report: New York Fashion Week Autumn/Winter 2020/2021.
Brand authority is critical to site traffic. Gaining third-party validation is often the best way for you to get the traffic your online business needs to succeed.
Proposal for local SEO delivered to an individual painting franchise operating in a crowded market. The timing on this GIF is 15 seconds per slide.

WRITING SAMPLES

White Papers

BLOGS

ARTICLES

PRODUCT REVIEWS

ONLINE CITATIONS