I bring a unique blend of experience as a technical writer and digital marketer. With a background in technical communications, I have honed my skills in creating clear and concise content that effectively communicates complex information. Additionally, my experience in digital marketing has equipped me with a deep understanding of SEO best practices, content strategy, and audience engagement. This combination allows me to not only create compelling and user-friendly technical documentation but also to optimize content for search engines and drive meaningful results in the digital space.
Of course, I discuss much of my work in the following paragraphs, but you can CLICK HERE if you want to skip to the bottom of the page for links to my writing samples.
I have extensive experience in technical writing, creating high-quality documentation such as operational procedures, manuals, and user guides. I am skilled in adhering to industry standards and guidelines, ensuring compliance and accuracy. With a strong attention to detail and a user-centered approach, I consistently deliver clear and concise technical content that effectively communicates complex information.
UX WRITING & ANALYTICS
With my experience as a UX writer, I have successfully crafted user-centered content that enhances digital experiences. Collaborating closely with cross-functional teams, I have developed clear and concise microcopy, such as button labels, tooltips, and onboarding instructions, to guide users seamlessly through interfaces and products. By maintaining consistency in tone, voice, and terminology, I have contributed to cohesive user experiences across various touchpoints. Additionally, I have conducted user research to gain insights into user behaviors and preferences, enabling me to create informative and engaging content that aligns with the brand’s messaging and enhances the overall user journey.
CONTENT MARKETING, SEO, & LEAD GEN
I have extensive experience in content marketing, SEO, and lead generation, enabling me to drive meaningful results and maximize online visibility. Through strategic content creation and distribution, I have effectively engaged target audiences, increased brand awareness, and generated quality leads. I am well-versed in SEO best practices, optimizing content to improve organic search rankings and drive targeted traffic. I have successfully enhanced website visibility and conversion rates by leveraging data-driven insights, conducting keyword research, and implementing on-page and off-page SEO techniques. My expertise in lead generation strategies, including email marketing, social media campaigns, and landing page optimization, has resulted in measurable success in capturing and nurturing leads throughout the customer journey.
- TD Williamson Catalog — Introduction Page
- Kaddas Enterprises Inc. — Installation Instructions
- Tomax — Branding and Templates
- The Craftsman home blog
- Color Theory: Wassily Kandinski
- Color Theory: Sir Isaac Newton
- The CMYK color wheel
- Know your sheen levels
- Behr’s 8-best colors to paint your home office
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