What I can do for you?

I am experienced writer and editor, with technical search engine optimization and digital marketing skills.

If you are already or would like to consider me or my services for your company, please click the Contact tab to leave me a message and I will get back to you within 24-hours. Otherwise, get to know a little bit more about me by reading through this page and clicking-around to others in my domain.

CONTENT

I’ve written professionally both freelance and full-time for a variety of Utah companies, covering the Software Documentation Life Cycle, hardware assembly instructions, operating instructions for robotic inspection equipment, and more!

From cradle to grave, I can develop your content, provide updates as needed, and archive your information when you’re ready to move on to the next big thing. I can provide full-site content audits and tell you the exact moment your page visitors lost interest.

I’m a fantastic storyteller and my skillset grows with each new project. However, most published samples of my writings that have my name in the byline are now only available through internetarchive.org.

TECHNICAL SEO

If it’s on the web, your writing has to be optimized for search. But that cannot be the end of your efforts. Following new content, technical SEO signals search engines about when a page was last updated, content keywords and descriptions.

Ultimately though, technical SEO is branding. It’s about managing what search engines see when they look at you. It’s managing sitemap.xml and robots.txt files to direct crawlers to the pages you want to be seen. It’s also monitoring and updating disavow files to keep those unsavory sites from exploiting your name to improve their page rankings.

For these, I’ve used HTML, XML, some CSS and JavaScript to make regular contributions to /root folders and .htaccess files, and updates to the Google Search Console. Take a look at my Github profile to learn more!

ANALYTICS

I’m Google Analytics certified and fairly accomplished at using Adobe Analytics, Creative Studio, Excel, and/or Tableau to unpack data sets and tell you what they mean in the plainest way possible in amazing PowerPoint presentations.

Quite often, in my reporting, I’m able to identify and explain potential situations long before they affect sales. Online, identifying your category customers is crucial as often Category A, those that evangelize your products, will stay long after your Category C

20180510 US Latina Market

Beyond these examples, please take a moment to click through to my blog or employment history to learn more.