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Job hunting after 40

Day 166 without a job. For my own amusement, I track my resumes and their results for display in a decision tree. It’s something of a reality check that becomes all the more frustrating as I’m used to my skills being in demand. As of today, 38.7% of my submitted resumes get me an interview,… Continue reading Job hunting after 40

Are you selling to a customer, or yourself?

A self-fulfilling prophecy is one where a prediction directly or indirectly causes itself to become true and confirmation bias is the tendency to interpret new evidence as confirmation of one’s own existing theories and beliefs. One necessarily follows the other, which is why when looking at your own marketing demographics you’ll see a lot of… Continue reading Are you selling to a customer, or yourself?

Your Data Layer Matters

Beyond page name and meta description, a site’s data layer is not normally seen by page visitors. However, it’s the information search engines need to make your pages appear on a Search Engine Results Page (SERP). From my tracking of organic traffic across a few particular pages compared to dates I’d submitted trouble tickets for… Continue reading Your Data Layer Matters

What a Competitive Analysis Does for You

Search Engine Optimization is not all keywords and paid advertising. A fair portion of time is also spent performing audits on our own and our competitor sites. When presented in a single report, that is called a competitive analysis. Because your competitors are not going to publish their information, various tools are required to gather… Continue reading What a Competitive Analysis Does for You

Your Data Layer

Beyond page name and meta description, a site’s data layer is not normally seen by page visitors. However, it’s the information search engines need to make your pages appear on a Search Engine Results Page (SERP). From my tracking of organic traffic across a few particular pages compared to dates I’d submitted trouble tickets for… Continue reading Your Data Layer