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Chris Snoke

Experienced Technical Writer & Marketing Strategist Driving Business Growth

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Category: metadata

The Rise of Answer Engine Optimization

A stylized digital illustration of a humanoid robot sitting at a desk, typing on a desktop computer. The background features gears, data icons, and holographic interface elements, suggesting advanced artificial intelligence and automation.
The Future of Search

Traditional SEO is fading, and a new gatekeeper has emerged: AI. From Google’s Overviews to OpenAI’s personal agents, today’s competition is for algorithmic trust—not just rankings. Discover how Answer Engine Optimization (AEO) helps businesses stay visible in an AI-curated world and why preparing now is essential for surviving the next digital shift.

Published May 21, 2025
Categorized as algorithm change, content, content marketing, data layer, metadata, writing Tagged AEO, AI-driven search, Answer Engine Optimization, Entity optimization in SEO, Entity-based optimization, featured snippets, Featured snippets strategy, Schema markup, Schema markup for SEO, SERP features optimization, SERP visibility, structured data, Structured data SEO, Traditional SEO, Traditional SEO decline, Voice search optimization, Voice search SEO, zero-click searches

The Power of Internal Linking

Futuristic digital interface displaying AI-driven search optimization, with a marketer analyzing structured data, SEO graphs, and search rankings. Floating search results showcase featured snippets, voice search icons, and multimodal search elements, while an AI assistant provides recommendations. Interactive charts and holographic elements highlight Core Web Vitals and engagement analytics.
AI-Powered SEO in Action: Optimizing Search with Data-Driven Insights and Advanced Analytics

Learn how internal linking boosts SEO, improves user experience, and enhances rankings with expert strategies, tools, and common pitfalls to avoid.

Published February 14, 2025
Categorized as algorithm change, content, content marketing, Google Update, metadata Tagged AI-powered search, Answer Engine Optimization (AEO) AI-powered search User experience (UX) Ethical digital strategies Semantic search Natural language processing (NLP) Featured snippets Zero-click searches Structured da, AnswerEngineOptimization, Authoritativeness, core Web Vitals, E-E-A-T, EEAT, Ethical digital strategies, Experience, Expertise, featured snippets, first-party data collection, natural language processing, NLP, privacy-first strategies, semantic search, seo, structured data, sustainable SEO, Trustworthiness, User experience, UX, zero-click searches

The Past, Present, and Future of Digital Marketing

From the Early Internet to Answer Engine Optimization As we consider the future of digital marketing, it’s time to envision a world beyond Google—one where search is no longer defined by a single dominant player but by a diverse ecosystem of tools, technologies, and platforms. The internet’s early days were characterized by chaos, with users… Continue reading The Past, Present, and Future of Digital Marketing

Published January 13, 2025
Categorized as algorithm change, analytics, competitive analysis, data layer, Google Update, international seo, metadata, Updates Tagged content marketing, content writer, digital content manager, digital marketing manager, search engine optimization, social media marketing

It’s Your Information

From a desire to not pay third-party apps to appreciate any part of the 1,420 square miles of public lands in Uinta County, Wyoming, I decided I should create a free alternative that works natively with my smartphone and can be used offline to reasonably confirm my location. I’m sure others in the area have… Continue reading It’s Your Information

Published September 12, 2024
Categorized as metadata, Uncategorized, Wyoming

Your Data Layer

Beyond page name and meta description, a site’s data layer is not normally seen by page visitors. However, it’s the information search engines need to make your pages appear on a Search Engine Results Page (SERP). From my tracking of organic traffic across a few particular pages compared to dates I’d submitted trouble tickets for… Continue reading Your Data Layer

Published August 1, 2018
Categorized as metadata Tagged data layer, google, rank #1 in a search, search engine results page, SERP, top search result
Chris Snoke
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