Blowback from Google’s Panda and Penguin updates fed the nightmare tales SEOs spun on late night forums and blogs. However, the 13 pages I managed at the time not only survived, but thrived with a 145.5% year-over-year growth in sales while suffering a 34.9% traffic loss.
These pages did not fail because I was able to engage in significant audience research and update the pages with content written towards those groups whom would be most interested in the products featured on those pages.
Chris Snoke 