content

Content Matters

Blowback from Google’s Panda and Penguin updates fed the nightmare tales SEOs spun on late night forums and blogs. However, the 13 pages I managed at the time not only survived, but thrived with a 145.5% year-over-year growth in sales while suffering a 34.9% traffic loss.

These pages did not fail because I was able to engage in significant audience research and update the pages with content written towards those groups whom would be most interested in the products featured on those pages.

growth sites

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: