Traditional SEO is fading, and a new gatekeeper has emerged: AI. From Google’s Overviews to OpenAI’s personal agents, today’s competition is for algorithmic trust—not just rankings. Discover how Answer Engine Optimization (AEO) helps businesses stay visible in an AI-curated world and why preparing now is essential for surviving the next digital shift.
Category: content
In Defense of Punctuation
The other day, I read an article by an English teacher claiming they can identify AI in student papers by their use of the em dash. And honestly? That pissed me off. It reminds me of every gatekeeper I’ve met in my career: from professors to managers, and other writers. I still hold a grudge… Continue reading In Defense of Punctuation
The Power of Internal Linking
Learn how internal linking boosts SEO, improves user experience, and enhances rankings with expert strategies, tools, and common pitfalls to avoid.
How to Stand Out in a Competitive Job Market
Job hunting is tough, but I’ve learned a few things along the way. Sharing what worked for me—hopefully, it helps you too.
Content Matters
Blowback from Google’s Panda and Penguin updates fed the nightmare tales SEOs spun on late night forums and blogs. However, the 13 pages I managed at the time not only survived, but thrived with a 145.5% year-over-year growth in sales while suffering a 34.9% traffic loss. These pages did not fail because I was able… Continue reading Content Matters
Chris Snoke 
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